terça-feira, 23 de julho de 2013

Consume in China ::: #ethosinsights

A survey of 1,394 Chinese consumers found 41.8% worsened their impression of foreign brands in the past year, following a run of bad press. 7.7% had an improved impression. 30.8% reduced consumption, while 28.7% bought more foreign goods. 46.6% believed the problem was a small number of foreign brands, 31.7% a large number and 8.5% all foreign brands. In another survey, 53% of Chinese have a negative view of the US, up 9 points since 2011.

Nenhum comentário:

Postar um comentário