While those who work in design consider research a valuable tool, explaining “design research” to those outside the industry can be difficult. It is crucial to understand the difference between market research and design research. Here is an article that worth reading.
In this article, Panthea Lee describes how the collection of data about user needs is just the first phase of design research process — assessing and transforming the data is just as crucial.
The author also proposes five discrete analysis steps:
- Process the data into useful formats.
- Make sense of the data.
- Distill data into insights.
- Test insights against existing knowledge.
- Translate insights into actionable formats
She concludes with an emphatic plea for the use of design research in the public sector:
“0ur hope is that more formalized methods for gathering, using, and processing information — both new and existing — will help public institutions better serve their constituencies and communities.”
Ethos Iintelligence believes in that.
info@ethosintelligence.com
