Marketers can’t ignore the demographic trends. In the US, 93% of population growth is multicultural, nearing 40% of the population, and one in four babies born is Hispanic. To grow, marketers clearly need a strategy to drive penetration with multicultural consumers.
Despite the statistics, organizations can be reluctant to invest in multicultural marketing because ROI is low and because marketers think they’re reaching these audiences in their general marketing plans...
We loved this @merketoonist cartoon.
